Effective Date: 4 October 2025
At Skin Care Savvy (“we,” “our,” or “us”), we value your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, https://skincaresavvy.net (the “Site”). By using the Site, you consent to the practices described in this policy.
1. Information We Collect
When you visit our Site, we may collect the following types of information:
- Personal Information: Such as your name and email address if you subscribe to our newsletter or contact us directly.
- Non-Personal Information: Such as your IP address, browser type, operating system, device type, and browsing behavior on our Site.
- Cookies and Tracking Technologies: We and our advertising partners (including Google AdSense and Ezoic) use cookies, pixels, and similar technologies to improve user experience, serve relevant ads, and analyze traffic.
2. How We Use Your Information
We may use the information we collect to:
- Improve and personalize your experience on the Site.
- Deliver targeted advertisements through Google AdSense, Ezoic, and other ad networks.
- Monitor website performance and user engagement through Google Analytics 4 (GA4).
- Respond to your inquiries and provide support.
- Comply with legal requirements.
3. Third-Party Advertising & Cookies
Our Site displays ads provided by Google AdSense, Ezoic, and other advertising partners. These partners may use cookies, web beacons, and similar technologies to:
- Serve personalized ads based on your interests and browsing activity.
- Measure ad effectiveness and website traffic.
Google AdSense & DoubleClick Cookie
Google uses the DoubleClick cookie to show ads based on users’ visits to our Site and other websites. You can opt out of personalized advertising by visiting Google Ads Settings.
Ezoic
We partner with Ezoic to manage advertising. Ezoic may collect and process personal data in accordance with its own privacy policy, which you can review here: Ezoic Privacy Policy.
4. Google Analytics 4 (GA4)
We use Google Analytics 4 to analyze visitor interactions with our Site. GA4 collects data such as page views, session duration, and general geographic information. This data is aggregated and anonymized. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
5. Your Privacy Choices
You have several choices regarding data collection:
- Cookie Preferences: You can disable cookies in your browser settings, but some features of the Site may not function properly.
- Personalized Ads: Opt out via Google Ads Settings or through YourAdChoices.
- Do Not Track: We currently do not respond to “Do Not Track” signals, but you may control cookie use through your browser.
6. Data Protection
We take reasonable steps to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Children’s Privacy
Our Site is not directed toward children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us so we can delete it.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy regularly.
9. Contact Us
If you have any questions about this Privacy Policy, please contact us.